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dc.contributor.authorOlsen, Marit Schei
dc.contributor.authorThorvaldsen, Trine
dc.contributor.authorOsmundsen, Tonje C.
dc.date.accessioned2022-06-21T10:43:20Z
dc.date.available2022-06-21T10:43:20Z
dc.date.created2021-06-15T09:28:30Z
dc.date.issued2021
dc.identifier.citationAquaculture. 2021, 542 (736900), 1-11.en_US
dc.identifier.issn0044-8486
dc.identifier.urihttps://hdl.handle.net/11250/2999794
dc.description.abstractThe Norwegian aquaculture industry faces pressure from stakeholders, the public, and government to ensure sustainable production. Sustainability is closely linked with solving key environmental challenges. Standards such as those created by the Aquaculture Stewardship Council (ASC) are universal and generally provide what is known as additionality to state regulation, such as more comprehensive requirements, with the goal of enhancing sustainability. Acquiring certification can be expensive, but it has been shown that the industry spends large amounts of time and resources to voluntarily become ASC certified. In this article, we study the motivations for ASC certification. In line with previous work, we find several motivations for obtaining certification, even though it is no guarantee for financial gains like premium prices or better market access. Still, it may be just as valuable for industry actors to use certification to create room to maneuver so as to be prepared for future market claims, changes in regulations, and increased pressure for more sustainable production. Furthermore, certification is perceived as having the potential to improve producers' and retailers' reputation and standing both locally and globally. Certification and the use of labels can be tools in reputational management. By reducing complexity and uncertainty in communication, certification labelling can help consumers improve their product choices in terms of sustainability. Industry actors in this study express approval of certification and desire the potential reputational gain that comes from it; however, our findings suggest that this potential has not been fully realized. The industry experiences challenges in communicating with the local and global public and lacks influence on what is communicated to consumers through retailers. Therefore, it appears that those actually reaping the potential reputational gains of ASC certification are the non-governmental organizations behind the creation of the ASC and the retailers that demand ASC-certified salmon.en_US
dc.language.isoengen_US
dc.publisherElsevieren_US
dc.rightsNavngivelse 4.0 Internasjonal*
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/deed.no*
dc.subjectAquacultureen_US
dc.subjectSustainabilityen_US
dc.subjectRisk communicationen_US
dc.subjectReputationen_US
dc.subjectAquaculture stewardship councilen_US
dc.subjectCertification schemesen_US
dc.titleCertifying the public image? Reputational gains of certification in Norwegian salmon aquacultureen_US
dc.typePeer revieweden_US
dc.typeJournal articleen_US
dc.description.versionpublishedVersionen_US
dc.rights.holder© 2021 The Authors. Published by Elsevier B.Ven_US
dc.source.pagenumber1-11en_US
dc.source.volume542en_US
dc.source.journalAquacultureen_US
dc.identifier.doi10.1016/j.aquaculture.2021.736900
dc.identifier.cristin1915814
dc.relation.projectNorges forskningsråd: 295114en_US
dc.relation.projectNorges forskningsråd: 254841en_US
dc.relation.projectNorges forskningsråd: 234139en_US
dc.source.articlenumber736900en_US
cristin.ispublishedtrue
cristin.fulltextoriginal
cristin.qualitycode2


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