Browsing Publikasjoner fra CRIStin - SINTEF AS by Journals "Services Marketing Quarterly"
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Applying Transactional NPS for Customer Journey Insight: Case Experiences and Lessons Learnt
(Journal article; Peer reviewed, 2018)While the concept of “customer journeys” is widely taken up to support service design and management, practical frameworks for routine monitoring of customer experience in the context of customer journeys are lacking. This ...