Browsing Publikasjoner fra CRIStin by Subject "B2C"
Now showing items 1-1 of 1
-
Assessing the Implementation of AI Integrated CRM System for B2C Relationship Management: Integrating Contingency Theory and Dynamic Capability View Theory
(Peer reviewed; Journal article, 2022)Customer relationship management (CRM) is a strategic approach to manage an organization’s interaction with current and potential customers. Artificial Intelligence (AI) can analyze huge volume of data without human ...