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User Interface Modifications in Established Product Configurators

Blazek, Paul; Streichsbier, Clarissa; Partl, Martina; Skjelstad, Lars
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MCPC2017_009_final_v5_official.pdf (1.241Mb)
URI
http://hdl.handle.net/11250/2592018
Date
2018
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Original version
Springer Proceedings in Business and Economics, 2018, 451-466  
Abstract
The evaluation of the gathered data in the Configurator Database, the biggest collection of web-based product configurators, shows dynamic patterns of growth and decline in product configurator offerings in the last years. While customizable products of all product groups and industries disappear from the market and others are newly added, there are quite a number of established customizable product offerings. This paper researches how the product configurator user interfaces of these successful products undergo modifications when compared over time.
 
User Interface Modifications in Established Product Configurators
 

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