dc.contributor.author | Boletsis, Costas | |
dc.date.accessioned | 2018-06-05T09:28:16Z | |
dc.date.available | 2018-06-05T09:28:16Z | |
dc.date.created | 2018-04-25T12:59:10Z | |
dc.date.issued | 2018 | |
dc.identifier.citation | Multimodal Technologies and Interaction. 2018, 2 (2), pp 15 | nb_NO |
dc.identifier.issn | 2414-4088 | |
dc.identifier.uri | http://hdl.handle.net/11250/2500303 | |
dc.description.abstract | The use of virtual elements for developing new service prototyping environments and more realistic simulations has been suggested as a way to optimise the service prototyping process. This work examines the application of virtual reality (VR) in prototyping service journeys and it hypothesises that VR can recreate service journeys in a highly immersive, agile, and inexpensive manner, thus allowing users to have a representative service experience and enabling service designers to extract high-quality user feedback. To that end, a new service prototyping method, called VR service walkthrough, is presented and evaluated through an empirical comparative study. A VR service walkthrough is a virtual simulation of a service journey, representing how the service unfolds over space and time. A comparative study between the VR service walkthrough method and an adapted service walkthrough method evaluates the application of both methods using a location-based audio tour guide service as a case study. Two user groups (each with 21 users) were used to evaluate both methods based on two factors: the user experience they offered and the subjective meaningfulness and quality of feedback they produced. Results show that the VR service walkthrough method gave a performance similar to that of the service walkthrough method. It was also able to communicate the service concept in an immersive way and foster constructive feedback. | |
dc.description.abstract | Virtual Reality for Prototyping Service Journeys | |
dc.language.iso | eng | nb_NO |
dc.relation.uri | http://www.mdpi.com/2414-4088/2/2/14/pdf | |
dc.rights | Navngivelse 4.0 Internasjonal | * |
dc.rights.uri | http://creativecommons.org/licenses/by/4.0/deed.no | * |
dc.title | Virtual Reality for Prototyping Service Journeys | nb_NO |
dc.title.alternative | Virtual Reality for Prototyping Service Journeys | nb_NO |
dc.type | Journal article | nb_NO |
dc.type | Peer reviewed | nb_NO |
dc.description.version | publishedVersion | |
dc.source.pagenumber | 15 | nb_NO |
dc.source.volume | 2 | nb_NO |
dc.source.journal | Multimodal Technologies and Interaction | nb_NO |
dc.source.issue | 2 | nb_NO |
dc.identifier.doi | 10.3390/mti2020014 | |
dc.identifier.cristin | 1581556 | |
dc.relation.project | Norges forskningsråd: 203432 | nb_NO |
cristin.unitcode | 7401,90,12,0 | |
cristin.unitname | Nettbaserte systemer og tjenester | |
cristin.ispublished | true | |
cristin.fulltext | original | |
cristin.qualitycode | 1 | |